Every COVID-19 Commercial Ever

Every COVID-19 Commercial Ever

By Karen Wang

[DRAFT FOR “NOW, MORE THAN EVER” AD]

We are in quarantine. We are isolated. We cannot see each other in close contact anymore. We cannot do the things we used to. Our lives have been disrupted.

We are living a “new normal,” and that can be scary. We are living in a time of great separation, where it is easy to feel alone and scared.

[MANDATORY DRAMATIC PAUSE]

But although we are apart, we are still together, in our hearts. 

[MOVING MONTAGE OF PAST DAILY ACTIVITIES]

We cannot hold neighborhood barbeques like we used to. We cannot go hiking or watch movies with friends like we used to. We cannot visit our favorite restaurant every week like we used to.

But although there are many things we cannot do the way we used to, we can still do them in other ways. Barbeques six feet apart, social distancing hikes, virtual watch parties…we have still found ways to be together while physically apart.

[MANDATORY DRAMATIC PAUSE 2]

Because although we are separated, we are still together.

Now, more than ever, community and togetherness means everything. Because being apart can be tough, but together, we can get through this.

[MOVING MONTAGE OF PEOPLE SMILING]

We are all finding ways to cope during this challenging time. Finding ways to still be together, even though we are physically distant from one another.

Now, more than before, we are learning the importance of staying connected to each other. In times like these, where we are physically separated, connection is everything. 

[MANDATORY DRAMATIC PAUSE 3]

Because we are still together, while apart.

[MOVING MONTAGE OF DOGS RUNNING THROUGH A PARK]

Together, while apart. [USE THESAURUS TO FIND NEW PHRASING]

[MOVING MONTAGE OF BABIES LAUGHING]

Together, while apart. [USE THESAURUS TO FIND NEW PHRASING]

[MOVING MONTAGE OF SUNLIGHT AND RAINBOWS]

Together, while apart. [USE THESAURUS TO FIND NEW PHRASING]

That’s why now, more than ever, we are prepared to let you buy our product. Our associates understand the struggles we are all facing during this challenging time. We have finally given them some sensitivity training so they won’t scream at you if you don’t buy our product. 

[MONTAGE OF SMILING EMPLOYEES]

Instead, they will give you a long, hard glare over their face mask until you are so freaked out you slowly back away to your car. Because we care. Because during this global crisis, we want to make sure we provide you the privilege of purchasing our product.

Now, more than ever, we need you to waste your money on a product you don’t need. But not just any product: our product. We are here for you, as long as you make the right choice and purchase our product.

We have made sure to implement social distancing procedures at all of our locations, including no-contact purchasing. This means that you will be able to buy our product without ever having seen it in person. 

Additionally, we have made sure to expand our online ordering services by adding more opportunities for free shipping. While it is true that free shipping orders will not arrive until 2030, we wanted to make sure to be sensitive to the financial strain many Americans are facing during this challenging time.

We get it. That’s why now, more than ever, the process to buy our product is streamlined. Because now, more than ever, it is important that we stay together. So we need you to stay together with our brand by purchasing our product.

Now, more than ever, finding ways to be together while being physically apart means everything. That’s why now, more than ever, we are demanding that you buy our product, available at all of our locations and online. Because we care, and we want to be together with you through this challenging time, so purchase our product now.

[MOVING MONTAGE OF PEOPLE SMILING, SHOW PRODUCT, SHOW LOGO]

[FADE TO BLACK]

 

Image courtesy of https://soex.org/support/membership

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